Simba is a shareholder in the Hemingways collection of luxury boutique hotels in Kenya: Hemingways Nairobi, Ol Seki Hemingways Mara and Hemingways Watamu. The first of the collection was opened in November 1988 in Watamu on the Kenyan coast, after which came the addition of the luxury boutique safari camp, Ol Seki Hemingways Mara, in 2012, and finally the opening of the Collection’s flagship property, Hemingways Nairobi in 2013.