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Fuso launches new truck for booming commercial truck sector


Nairobi, Kenya Competition in the medium to heavy commercial truck sector is set to go a notch higher following the launch of the new line of Fuso FJ1623R trucks in Kenya. The New developed robust and fuel-efficient trucks meet the ever-increasing customer expectations in growth markets, and reinforce FUSO’s presence in the world. The FJ1623R boost of a strong engine power & torque and great fuel consumption for trucks in its range with safety features.

Mitsubishi Fuso Truck and Bus Corporation (MFTBC), one of Asia’s leading commercial vehicle manufacturers, cooperating with Daimler India Commercial Vehicles Pvt. Ltd. (DICV) under the umbrella of Daimler Trucks Asia (DTA) has for decades worked with Simba Colt the official distributor of Fuso Trucks in Kenya in building trucks that meet the needs of the local consumers.

Speaking during the official launch in Nairobi, the Simba Corporation Chief Executive Officer, Dinesh Kotecha, said Fuso Trucks are designed to address the growth potential shifting to developing markets in African countries and particularly in Kenya.

“Kenya is developing its infrastructure and it is expected that there will be a tremendous growth in the construction and related sector and players in this sector need reliable trucks that are globally benchmarked for greater fuel efficiency, lower maintenance, longer life, and greater reliability,” said Mr Kotecha.

FUSO has been present in the Kenya market since the early 70’s with a wide range of vehicles from light-medium- and heavy-duty trucks to light- medium duty buses. The popular FH has been known in the market as the King of the Road, which Simba sold more than 13,000 units so far. With this new range of trucks, FUSO will aim to further increase customer choice, enhance its sales and gain new customer base.

“Our trucks have a competitive price, and beyond the price there is no doubt that the eventual cost of ownership and maintenance is way more affordable than any other brand in the market,” said Ameet Shroff, the Simba Corp Chief Commercial Officer, Established Brands. Our FJ1623R has Anti-lock Braking System, boasts of Full Air Brake system and differential lock features that are making it stand out in the market, added Mr. Shroff.

Data indicate that sales of heavy commercial vehicles still account for about 26.8 per cent of the market share and it is believed that construction projects in the country will fuel sales in the heavier segments in coming days. (I will check)

“Simba Corporation is set to take full ownership of Mombasa-based Associated Vehicle Assemblers (AVA), such that we are a fully Kenyan owned company assembling vehicles in Kenya by Kenyans to build Kenya, Said Mr. Kotecha.

Simba Corp at a Glance

Simba Corporation (SIMBA CORP) is, a leading regional corporation with diversified interests in automotive and power distribution, services and solutions, as well as in real estate and hospitality. Founded in 1948 by the late Mr Abdul Karim Popat as a modest used-car selling enterprise, the company is headquartered in Nairobi, Kenya and has grown to a large integrated multi-sector business group representing international brands and franchises such as Mitsubishi, FUSO, BMW, Mahindra, Renault, AVIS, SAME tractors and AKSA generators. Simba's hospitality properties include the Olare Mara and Villa Rosa managed by world leading hoteliers, Kempinski and Acacia Premier Kisumu.

FUSO at a Glance

FUSO is one of the brands of Daimler Trucks, covering nearly all regions around the world such as Asia, Africa, Latin America, Europe and the Middle East. Amongst them are there more than 150 markets where FUSO’s light-duty to heavy-duty trucks (GVW 3.5–49 tons), vans, industrial engines and buses are sold. The Fuso brand is based on four core brand values; Trusted Quality, Economic Efficiency, Solid & Functional Design and Committed Services.

Daimler Trucks Asia at a Glance

Daimler Trucks Asia (DTA) is an organizational unit that jointly operates Mitsubishi Fuso Truck and Bus Corporation (MFTBC) – an icon of the Japanese commercial vehicle industry with more than 80 years of history – and Daimler India Commercial Vehicles (DICV), a young challenger in the Indian market. DTA has a strategic business model that allows its group entities to collaborate in product development, production, exports, sourcing and research activity to provide the best of value products.