Nairobi, Wednesday April 5, 2017: Mahindra & Mahindra Ltd. (M&M Ltd.), India’s leading SUV manufacturer, today announced the launch of the Big Bolero Pick-up, in Kenya. With its large cargo box, a payload capacity of 1.5 tons, stylish looks and comfortable cabin, the Big Bolero Pick-up promises to raise the benchmark in the category and offer superior value proposition to its customers. This is the only pick-up of its kind and capacity in the market. Designed to cater to the needs of businessmen and traders, the Big Bolero Pick-up seeks to address the evolving needs of its customers and is competitively priced at Ksh1,950,000 + VAT.
Speaking on this occasion, Ashok Thakur, Head of International Operations, Africa, Mahindra & Mahindra Ltd. said, “The Bolero range of pick-ups have been popular in Kenya, owing to their unmatched fuel efficiency and lower operational cost. At Mahindra, we took cognizance of the evolving needs of our customers specific to Kenya and have effectively addressed the need gap in terms of comfortable cabin and superior performance. The aim was to deliver greater earning potential, while retaining the basic tough and rugged DNA associated with Mahindra vehicles. The launch of the Big Bolero Pick-up with bigger payload capacity, cargo space, power, style and safety is a veritable step towards offering more value to our customers.”
Mr. Thakur further added, “Being the leading utility vehicle player in India, we also intend to establish brand Mahindra as the preferred choice for the discerning customer. With this launch, we have further upgraded our entire pick-up range to offer best-in-class value and versatility to our customers.”
Speaking during the launch, Dinesh Kotecha, Executive Director, Simba Corp, said “The launch of the Big Bolero Pick-up with big cargo box and high payload capacity, coupled with its fuel efficient high performance engine will enable customers to earn more, while the spacious and comfortable cabin will offer a fatigue free drive. We are glad to bring in the Big Bolero Pick-up in the marketplace and I am confident that it will raise the benchmark in the category and be an instant hit with our customers.”
Founded in 1948 by the late Mr. Abdul Karim Popat as a modest used-car selling enterprise, the Nairobi-headquartered company has grown into a large integrated multi-sector business services group representing international brands and franchises such as Mitsubishi, FUSO, BMW, Mahindra, Renault, AVIS, SAME tractors and AKSA generators.Simba's hospitality properties include the Olare Mara and Villa Rosa managed by world leading hoteliers, Kempinski,as well as Acacia Premier Kisumu.